Where it all started

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Variety Wholesalers, Inc. is a family-owned business that began in 1922. In 1949, John W. Pope took over his family’s five-and-dime stores, eventually growing them into one of the largest privately-owned companies in the United States. Today, Variety Wholesalers is based in Henderson, North Carolina, and John Pope’s son, Art Pope, serves as Chairman.

Variety Wholesalers, Inc. operates nearly 400 stores throughout the Southeast, primarily under the Roses and Roses Express banners. The first Roses Store was founded in 1915 by Paul Howard Rose. Variety Wholesalers purchased the Roses family of stores in 1997.

Roses has been making the things you need and want in life accessible. By always offering quality items at low prices, our customers don’t have to chase down clearance sales or coupon constantly. We understand that you work hard for your money and we have worked hard to build our reputation as the local, no-frills marketplace for quality, name-brand items for you, your family and your home. We know and believe that you deserve a place to find all you need and want in one convenient location.

Thanks very much for stopping by to learn a bit more about Roses Discount Stores. We look forward to serving you soon.


Our Mission

To deliver great value on ever-changing selections of discretionary and everyday items for people in our neighborhoods.

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