Where it all started

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Variety Wholesalers, Inc. is a family-owned business that began in 1922. In 1949, John W. Pope took over his family’s five-and-dime stores, eventually growing them into one of the largest privately-owned companies in the United States. Today, Variety Wholesalers is based in Henderson, North Carolina, and John Pope’s son, Art Pope, serves as Chairman.

Variety Wholesalers, Inc. operates nearly 400 stores throughout the Southeast, primarily under the Roses and Roses Express banners. The first Roses Store was founded in 1915 by Paul Howard Rose. Variety Wholesalers purchased the Roses family of stores in 1997.

Roses is committed to offering great quality items at tremendous savings, without the need for constant couponing or chasing down clearance sales. We know our customers and recognize that they work hard for their money. With new products on our shelves every day—including apparel and shoes for the entire family, accessories, home furnishings and décor, toys, health & beauty products, and other household needs

Roses is a place to discover something new that you and your family will love. Come see for yourself!


Our Mission

Make life better for our customers by being the best neighborhood store for family shopping through everyday values and remarkable surprises.